News & EventsView All

Luxury Brands at DACF 2017

open event

The Luxury Brands opening ceremony

In March 2017 COVER magazine collaborated with Asia’s largest flooring event Domotex Asia/CHINAFLOOR (21-23 March) to create Luxury Brands, an exclusive exhibition of top international rug brands within Domotex Asia. At COVER we understand that many companies are keen to start doing business within new markets such as Asia but are unsure of how to make the first move into the area. The concept behind Luxury Brands was to present a selection of well-respected brands at the Shanghai event and offer them access to the burgeoning Chinese market.

The chosen brands were Amadi Carpets, Ariana Rugs, Art Resources, Ayka Design, Creative Matters, Hossein Rezvani, Knots Rugs, New Moon, Rug Star, Samad, Tissage, Wool & Silk, Zollanvari.

Art Resources and COVER

Jack Simantob of Art Resources with Lucy Upward



Amadi Carpets








Wool and Silk

The boys from Wool & Silk with a visitor


Ariana and COVER

Ahmad Ahmadi and Lucy Upward


Creative matters

Creative Matters

Rezvani and COVER

Hossein Rezvani and Lucy Upward


New Moon

New Moon Rugs



Lucy Upward and Reza Zollanvari



Michelle Evans of Ayka Design busy with visitors


Rug Star

Rug Star

Opening on Tuesday 21 March with a special ceremony presented by Editor of COVER Lucy Upward and President of VNU Exhibitions Asia David Zhong, the show was reserved for VIPs and attracted a range of interior designers, rug retailers and individuals working in the design world in Asia. The three-day event saw companies making good connections with Asian contacts—sales were made and commissions taken. Due to these factors and the general good feeling from exhibitors and visitors about the way the Luxury Brands exhibition was present and run by alike, the show was a resounding success.

COVER and Domotex Asia/CHINAFLOOR will shortly be in talks about the possibilities for the event in 2018. Watch this space!

Luxury Brands interior

Inside the Luxury Brands exhibition


Lucy talk

Lucy Upward speaks at the opening ceremony


Luxury Brands interior2

Inside the Luxury Brands exhibition


Ribbon Cutting

David Zhong and Lucy Upward cutting the ribbon at the Luxury Brands opening ceremony


Luxury Brands

The Luxury Brands team

Comments [0] Sign in to comment

The latest news direct to your e-mail inbox