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Luxury Brands 2018 – Introducing: Amadi, Ariana, French Accents and New Moon

The second edition of COVER and Domotex asia/CHINAFLOOR’s curated Luxury Brands exhibition is taking place at DACF in Shanghai on 20-22 March 2018.
Each week leading up to the show we will focus on four of the 16 high-end exhibiting companies. This week we look at four of the seven premier US brands that will be coming to Shanghai in March.


Ahmadi Brothers

Amadi Carpets, based in West Hollywood in California, has its own successful rug production in Kabul, Afghanistan, producing carpets with great integrity that pay respect to the weavers who make them. The company’s recent Tuareg collection— based on African Tuareg mats—perfectly blends tribal aesthetic with contemporary design. This top US/Afghan brand has become synonymous with impeccable design, true craftsmanship and gracious enterprise.




Founded in 1990 by Ahmad and Alex Ahmadi, Ariana is a well-respected Afghan company based in West Hollywood, USA. Known for its opulent yet subtle transitional-design rugs, Ariana’s carpets have for many years been sought out by the most important buyers in the international interior design markets. Ariana’s popular Barchi collection adds an attractive tribal feel to the company’s outstanding inventory. With simple patterns, this collection is perfect for a range of contemporary interiors.


French Accents 

french accents

With its commitment to excellence, New York-based rug rm French Accents has been around for over two decades. Company principle Danny Shaian believes that combining traditional designs with modern colourways is key to creating harmonious interiors. The brand is well respected for its extensive customisation capabilities and its impressive use of a variety of materials and textures, skills which are in great demand in the US interiors market. French Accents aims to satisfy each customer’s requirements while producing works of art for the floor.

french accents


New Moon

new moon

Founded by artist and antique rug collector John Kurtz back in 1993, US rug rm New Moon is truly a family business, now run by Kurtz’s daughters Erika and Josephine. Committed to the highest level of craftsmanship and design, the brand produces rugs using only the best materials, with a very individual aesthetic that is both easy to use within interior spaces but also stands out from the crowd. The popular design Peacock won a prestigious Carpet Design Award at Domotex Hannover in 2014.

new moon1


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