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Red Thread Collection

The Swedish expression of a ‘red thread’ that forges a cohesive thematic path through a project is an idea that has always influenced the design practice of Staffan Tollgård. Now for the first time, the thread has moved from the realm of conceptual to that of the visible for the Red Thread Collection, produced in collaboration with German design house, JAB Anstoetz.

Having been brought up in Stockholm, Staffan explains “I have used it as a powerful metaphor to describe the journey towards the creative DNA of each project we have worked on – the heart of the matter that connects interior, architecture and environment; the visual or creative motif that tells our client’s story using the language of design. For my first collection of rugs, I have been able to make the red thread a reality.”


Red Thread

There is just one of the eight rugs in the collection that shows the literal thread, the other seven are meditations on active, textured surfaces. Every design was intended to make the most of the expertise of JAB Anstoetz , and the craftsmanship of the weavers and artisans that manufacture their rugs in Thailand. Staffan and Monique Tollgård explained at the collection launch in their London showroom that they were determined to explore of all the technical possibilities that were available to them as a result of the collaboration. This aim is evident in the complex range that will work in a myriad of interior settings. Hand carving, subtle tonal shifts and wool/silk contrasts abound.

Each design can be altered to suit the owner’s requirements with the drops, splashes or threads being arranged to suit the space it will inhabit and the objects that will live on it. Four to five colourways of each carpet are offered, with the option to stray from the suggestions should you wish. But brows were furrowed and chins were rubbed at the suggestion that the thread might become anything other than red. Following the UK launch, the collection will be introduced to Europe at IMM Cologne in 2015.


Staffan Tollgard London Showroom


Beneath (detail)


Beneath in Staffan Tollgard London Showroom


Dissolve (detail)

Dissolve in Staffan Tollgard London Showroom


Drop (detail)




Diamond (detail)




Surface (detail)



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