fbpx

Location, location, location is essential for carpets too

February 19, 2013

The cow as villain is probably urban myth, but Chicago’s reputation as a lodestone for architectural excellence began after the conflagration in 1871 when a bovine was blamed for bowling over a lantern and setting the city ablaze. Bold buildings soon followed and the Second City became and remains an influential centre for architecture; renowned […]

The cow as villain is probably urban myth, but Chicago’s reputation as a lodestone for architectural excellence began after the conflagration in 1871 when a bovine was blamed for bowling over a lantern and setting the city ablaze. Bold buildings soon followed and the Second City became and remains an influential centre for architecture; renowned as the city that built the first steel-frame skyscraper. The bull market that fueled the boom was the catalyst for a memorable saying coined by Chicago realtors in 1926 to underscore the value of a property’s locale. “Location, location, location.”

Location, location, location is still applicable to real estate. And the phrase becomes meaningful for COVER magazine during Milan Design Week 2013. We’ve bagsied a prime location for Forza Tappeti: The Rug Revolution. COVER’s exhibition pavilion is part of designjunction’s Edit show at the prestigious (and massive) La Pelota venue. Our Forza pavilion will be located in the courtyard entrance to La Pelota. Fair organisers estimate up to 10,000 daily visitors will encounter the Forza pavilion as they enter and exit Edit. However visitors find us, by intent, chance or with COVER’s version of a vaudeville hook, your scribe believes visitors will be captivated by our exhibitors and their handmade rugs.

But while location is key, it only becomes the winning trifecta when linked to superb content contained within sublime space. Acclaimed designer Michael Sodeau has designed our Forza pavilion. His innovative accordion-shaped frame emphasises the iconic shape’s architectural virtues – structurally sound, flexible, dynamic, and expressive – to create a sheltered stand with infinite spatial solutions and significant volume. All of which combine to make the Forza Tapetti pavilion unmissable. DJ

Words by

Related Articles

ICFF Preview

The International Contemporary Furniture Fair will be held in Manhattan later this month. Here, COVER outlines what visitors can expect.

High Point Market Preview

The spring edition of the biannual High Point Market sees dozens of elite rug companies launching new collections and flaunting their freshest designs.

COVER Connect Las Vegas Review

COVER Connect Las Vegas took place from 31 January–2 February 2023. Here, we recall the exciting details of those days as we look forward to the 2024 edition of the show.

Related Articles

Pin It on Pinterest

Share This