London furniture and interiors shop, Heal’s has been producing quality furniture and home products for over two decades, but hasn’t released an own brand fabric collection since the 1970s. That has now been changed thanks to the new range Heals 1810, launched in March 2014 to coincide with the re-launch of the historic fabric department and named after the year the company was established. It includes kitchen textiles, cushions and stationery featuring patterns from the new fabric range by both established and emerging designers.
Zandra Rhodes original 1960s print Top Brass for Heal’s has been re-coloured in her signature pink, Cressida Bell draws from the 1930s and 1940s arts and crafts aesthetic with Trees, the late Diana Bloomfield’s Teatime is revived from the archives and Paul Vogel’s stripe designs line up the faded brights of weathered British beach huts. Malika Favre, Petra Börner and Hass and Hannibal have produced contemporary foliate patterns.
Pia Benham, Head of Fabric and Design comments that the aim was to provide different options to incorporate patterns into design schemes through soft furnishings, light upholstery and readymade accessories for a simple style update. The uplifting coral and pastel blues of the seven designs compliment across the collection, making a co-ordinated mix up of spring pattern and prints an ease to achieve.