Reductio ad absurdum is Latin for “reduction to absurdity”. A principle or proposition is demolished by a logical process that reveals an absurd outcome. Design is not immune from reductio ad absurdum. The field is rich with crafters who reduce a good idea (e.g. recycling) to questionable outcome by applying what your scribe calls a… Read more »
The Alf Onnie curtain shop in East Ham, London, was on its uppers. Established in 1920, the family owned curtain company was one net curtain away from financial disaster. But then along came Alex Polizzi. Star of BBC television reality show The Fixer, Polizzi uses her business nous to rescue a company in each episode… Read more »
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