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DOMOTEX Middle East receives major boost from Turkey’s burgeoning construction sector

Istanbul/HannoverDOMOTEX Middle East doesn’t open its gates for another four months, but the fair’s organizers are already recording solid bookings for exhibition space from Turkish and international companies. Turkey’s buoyant economy no doubt has a part to play in prompting registrations from key players in the global floor coverings market, including Peli Parquet, Tuğra Halı, Neuhofer Holz and M. A. Trading. From 7 to 10 November 2013, DOMOTEX Middle East will be showcasing a vast range of carpets and floor coverings from around the world at the Istanbul Expo Center.

“With a projected economic development of nearly 4% next year, Turkey remains on a growth course and reasserts its position as one of the world’s 20 most dynamic places to do business,” explained Martin Folkerts, Director Global Fairs at Deutsche Messe in Hannover. “Istanbul is easy to reach for Turkish buyers as well as business people from the Middle East. DOMOTEX Middle East offers the best business chances to domestic and foreign companies and we are pleased with the industry’s vibrant interest.”

Turkish construction sector back on growth trajectory

The period of consolidation which followed the 2010 and 2011 boom years in Turkey’s construction sector has ended, with the local industry now bracing for a new growth spurt. The Turkish government’s plans to foster environmentally-friendly and energy efficient building solutions have sparked fresh interest from construction companies and finance providers, including from Germany. According to the “European Real Estate Assets Investment Trend 2013” report by consulting firm Ernst & Young, Turkey ranks among Europe’s most attractive markets for real estate investment. The Turkish Association of Real Estate Investment Companies (GYODER) is expecting Turkey’s construction sector to grow by around five percent in 2013. Underpinning this growth is the country’s strong demand for apartments, which is outstripping the rest of Europe by a significant margin and which will benefit both local companies and international suppliers.

The Turkish government’s plans for an “Urban Transformation Program” will provide an added boost to the local construction industry. The program calls for 400 billion US dollars-worth of investment into private apartments and numerous large housing complexes over the next 20 years. Apart from meeting residential housing demand, its objectives are to lift building safety standards in Turkey’s cities and reduce the potential damage caused by natural disasters, such as earthquakes.

The Turkish government also plans to increase the capacity of its domestic hotel industry, especially the number of hotel newbuilds by international luxury hotel chains. Other major construction measures in the planning pipeline include a third international airport, a finance center, the Istanbul Seaport project and the expansion and upgrade of the country’s network of hospitals.

Product portfolio and visitor profile

The product portfolio on show at this year’s DOMOTEX Middle East will reflect the sheer scale and specific needs of Turkey’s burgeoning construction sector. It will comprise hand- and machine-made carpets, hallway runners and mats, textile and resilient floor coverings, laminates and timber and parquet flooring. It will also feature state-of-the art textile production machinery and materials, such as fibers and yarns; artificial grass and sports surfaces; laying, cleaning and application technologies; and natural stone, marble and ceramic tiles. DOMOTEX Middle East is the only trade fair in Turkey to feature such a comprehensive offering of floor coverings and associated products and technologies.

DOMOTEX Middle East is frequented exclusively by industry professionals, such as floor covering wholesalers and retailers, exporters, importers, architects, interior designers, industrial and product designers, real estate developers and floor layers. The fair also attracts purchasing executives and senior managers from public authorities, hospitals, educational institutions, sports centers, manufacturing companies, construction firms, hotels, shopping and business centers and the ship and yacht building industry.

About DOMOTEX worldwide:

DOMOTEX Middle East, which is organized by Deutsche Messe subsidiary Hannover Messe International Istanbul, next runs from 7 to 10 November 2013 and is aimed primarily at trade visitors from Turkey and the Middle East. Deutsche Messe runs a total of four trade fairs under the DOMOTEX brand. The 2014 season of DOMOTEX fairs will kick off on 11 January when the four-day Hannover-based show, the original and largest fair of the world-leading DOMOTEX franchise, opens its gates. Two months later, from 25 to 27 March 2014, Deutsche Messe subsidiary Hannover Milano Fairs Shanghai will join forces with VNU Exhibitions Asia and Build Your Dream to stage DOMOTEX asia/CHINAFLOOR in Shanghai, which is targeted at trade visitors from the entire Asia-Pacific region. Shortly after, from 1 to 3 April, industry professionals from Russia and the CIS states will gather in Moscow to attend DOMOTEX Russia.

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