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Odabashian & Joe Doucet Collaborate on ALIGN, a Limited Edition Hand-Woven Rug, During Wanted Design 2013

A total of ten limited edition ALIGN rugs will be available through Odabashian in custom sizes.

See pictures of the ALIGN rug here

Odabashian, one of the oldest hand-made rug companies in the Americas, has collaborated with Joe Doucet, renowned New York artist, designer and inventor of ALIGN, a limited edition, Tibetan-knotted rug specifically created for New York’s WantedDesign 2013.

Joe Doucet’s design for ALIGN was inspired by the interaction between traditional techniques and contemporary technology. ALIGN plays with the fact that all knotted rugs of this quality are made around grids of 2mm x 2mm. Rather than work against this grid, Doucet yields to it and uses it as the basis for its vibrant, pulsating pattern.

“Joe Doucet is highly regarded as a leading voice in today’s design world. We share similar artistic sensibilities, and we’ve wanted to work together since we met at WantedDesign in 2011,” stated Jaime Odabachian, Co-Owner and President of Odabashian. “Throughout our 91 years in business, Odabashian has partnered with designers and architects that share our passion for design, and Joe’s work on ALIGN is an innovative and exciting addition.”

Woven in India, ALIGN measures 5” x 8” feet and contains over 1 million, Tibetan single knots – approximately 15-18 knots per square centimeters. The wool in ALIGN is made out of a specific breed of sheep found in the North Island of New Zealand which is prized for its strength and the high lanolin content which gives it its shine and luster.

Although the wool used in ALIGN is machine spun, it is washed, sorted, combed and piled by hand. ALIGN has an Egyptian cotton foundation, which gives it its strength and flexibility. The deep, vibrant dyes found in ALIGN are chrome based, which helps it resist strong UV lighting, acids, and alkaline substances.

The exhibition piece of the ten limited editions of ALIGN retail for $8,000 each. Buyers are able to customize the size, which will take approximately 4-5 months to produce.

WantedDesign is open to the public and runs from May 18 to May 20, from 10 a.m. to 7 p.m., at Terminal Stores – The Tunnel, located at 269 11th Avenue, between 27th and 28th streets in New York.

About Odabashian:

Founded in 1921 by Khoren Odabachian in Mexico City, Odabashian has served presidents, dignitaries, museums, and has worked with renowned, award-wining interior designers and architects to create custom-designed, hand-woven rugs made by skilled craftsmen in India. In 1978, Odabashian established their first office in the United States. Now the company’s co-owner and president, Jaime Odabachian, the founder’s grandson, is focused on high-end residential and luxury hospitality. Odabashian’s recent projects include The Setai, Banyan Tree Hotels & Resorts, Morgans Hotel Group, Hotel Brisas Nizuc, The St. Regis, Turnberry Ocean Colony, Rosewood Hotels & Resorts, Aman, and The Palms Hotel & Spa. Odabashian is located at 4310 North Miami Avenue, Unit 4, Miami, Florida, (214) 725 3675. For more information, please visit Please note: The original company name and surname is Odabachian. For pronunciation purposes, the company name was changed to Odabashian in 1979 when it launched in the U.S.

About Joe Doucet:

Joe Doucet’s ability to fluidly cross the different disciplines of design have made him one of the most sought after creative talents working in America. After graduating from the prestigious Art Center College of Design in 1999 with a degree in Communication Design, Doucet quickly began exporting his vision beyond graphic design into product, furniture, environment, packaging, technology and any other problems that clients can throw at him over the years, culminating in the launch of Joe Doucet Studio, which incorporates his mantra, “Everything Communicates” across the broad spectrum of projects he delivers.

Doucet’s work has been exhibited numerous places internationally, including the London Design Museum and the Biennale International Design in Sainte-Etienne, while his awards include a 2013 Cooper-Hewitt National Design Award Nomination in Product, a 2010 World Technology Award for Design and a Good Design Award in 2008. He was also named the first ever AvantGuardian for Design in 2009 by Surface Magazine and he currently holds more than 40 patents for his designs and inventions,

About WantedDesign 2013:

Founded in 2011 by Odile Hainaut and Claire Pijoulat, WantedDesign has established a successful reputation as a popular and inspiring meeting point for designers, manufacturers, artisans, students, design institutions, the media, and design lovers from around the world. This year, in addition to a strong presence of U.S. manufacturers, designers and design institutions, WantedDesign welcomes participants from countries such as France, Sweden, Canada, Turkey, Italy, Austria, El Salvador, Puerto Rico, Brazil, Mexico, Chile, Guatemala, Argentina, Australia, Quebec and New Zealand. WantedDesign began as a design forum, reinforcing a creative community that would help establish New York as a desirable design destination. The goals are to foster conversations and discovery, establish relationships and new collaborations, and inspire visitors,

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